Now we have four mainstream theories on Apple buying Beats:

  • Investment in the growing high-end headphone market (especially with rumors of the headphone jack going away in favor of the lightning port)
  • Investment in the streaming business
  • Retaining entertainment wunderkinds Iovine and Dre
  • Reaping the benefits of manufacturing klout in flexible aesthetics for hardware

$3 Billion sounds like a drop in the bucket. Fall can’t come fast enough.