Ashraf is a designer with optimism.
Email at [email protected].
Every pixel has a purpose. Every design tells a story. I make sure they’re worth telling.
Twenty years in this field has taught me one thing: good design gets out of the way. Like a story that pulls you in, I build things that work this way – for healthcare organizations healing patients, educational institutions shaping futures, and nonprofits changing lives.
When I’m not designing, you’ll find me backpacking somewhere far from wifi. Or maybe deep in a book. Sometimes writing stories of my own. The mountains have a way of teaching you that the best ideas need room to breathe.
I’m a creative director, explorer, mentor, coach. But what I really do is build bridges between what is and what could be. Technology should serve people, not the other way around.
The future isn’t in the tools – it’s in the wisdom we share. It’s in the mentorship we give and receive. It’s in the communities we build, pixel by pixel, person by person.
The work I care about most helps others do more. Helps students learn better. Helps communities grow stronger. Helps good ideas spread further.
I move fast and make things happen. But more importantly, I make them matter.
And I’m still learning. Still growing. Still trying to be better. We all try.