Drive development with budgets, not estimates

As a creative, we all deal with the perfectionist inside of us. The need to shape every corner and every angle to perfection. Of course, in the active go-getter world of Agency life, time never permits close examination. So when do you polish? When do you publish?

That is the crux of Captured by Quality by David H. of Signal v. Noise. A quick excerpt:

Making stuff good is rewarding, making stuff great is intoxicating. It’s like there’s a direct line from perfection and excellence to the dopamine release. And the reverse is true as well. When you make crappy stuff, you feel crappy. No one likes to work in a broken shop on a broken stool.

Ashraf Ali