These type of in-depth looks into the creative process always has me re-examining my own creative process, seeing where I could benefit. The core takeaway from this article was a tightly knit collaboration between the marketing and advertising agencieis and the in house production team, resulting in a seamless experience across its platforms. The result feels solid and alive. Kudos to Adobe and the team for a stellar experiment in a (sometimes) stale world of windows and boxes.